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"Functional Foods" Top Google Trend

Google did an analysis of food-related web searches in 2016 and it revealed some interesting trends: there is a growing consumer interest in the health-enhancing role of specific foods, or what experts call "functional foods." People are searching more and more for foods to add to their food for extra health benefits rather than what to eliminate. Turmeric is the rising star with over 300% growth over the last five years.

Google searched for "turmeric" from 2004-2016

Google searched for "turmeric" from 2004-2016

In response, some brands are trying to "healthify" foods by adding functional ingredients. A survey of the supermarket shelf shows ingredients like chia, flax and probiotics being added to crackers, chocolate, and gummies.

Read more about these finding HERE.